Hello. My name is Sophie Hansen and I live with my husband and kids on our farm outside Orange in country New South Wales. I was born and raised in Sydney, trained in print journalism at the University of Canberra, and have over 25 years of experience as a food writer and content creator. In my twenties, I spent a few years working with Slow Food Editore in northern Italy, and in 2016, I was awarded Australian Rural Woman of the Year in recognition of my commitment to rural communities.
I’m the author and photographer of five cookbooks: Local is Lovely (Hachette, 2014), A Basket by the Door (Murdoch Books, 2019), In Good Company, Around the Kitchen Table and What Can I Bring? I’m currentl working on number six, due out in Autumn 2027.
I also co-host a podcast about cooking and reading, and reading about cooking, called Something to Eat and Something to Read.
I’ve developed and photographed recipes for clients including Walnuts Australia, The Manildra Group, Beerenberg and Barkers of New Zealand.
I believe in being generous with the things we know and do, and most of all, believe in simple, tasty and seasonal food made with love and shared generously.
Work with me
I work with a wide range of clients on content creation, social media strategy, recipe development, workshops and events. The beauty of freelance work is its flexibility: we can shape projects to suit your needs, timeline and budget.
Content creation and social media
We develop a content plan together, then I come to you (if possible) and we spend a couple of sessions creating videos and stills you can roll out with confidence. Or, if you prefer, I can manage the rollout for you. Services include copywriting, Instagram audits with recommendations, and newsletter and Instagram planning and support.
Recipe development, styling and photography
If you have a product that needs recipes, videos and photos, I can do all of this for you or with you.
Workshops
I run iPhone photography workshops that get people excited about showing up in their feeds and taking videos and photos that engage their audience. Let me know if you’d like to chat about hosting or co-hosting one of these.
Events
I’m available for private cooking classes, cooking demonstrations for larger groups, and speaking events.
Advertise in my newsletter
My Monday newsletter, 5 things to be cheerful about, reaches almost 9000 people every week with an average open rate of 72 per cent. A classified advertisement costs $300. The newsletter returns in a few weeks and bookings are open.
Get in touch
To chat about working together, email me at sophie_hansen@me.com
Find me on Instagram @locallovely
Instagram; @locallovely
Newsletter; ‘5 things to be cheerful about this Monday’
